It is said that the slightest flutter of a butterfly is able to cause a hurricane on the other side of the world. Braintropy is a neologism which contains in its etymological roots Braintropy is a new word that contains in its etymological roots, the man on one side and the universe on the other. The brain, representation of the human commitment and creativity; and the entropy, an order of magnitude that measures the energy of the universe chaos. Joined together into one term that represents the power of ideas, the constant change and the infinite variations that a random impulse generates on a complex system of thoughts. Braintropy carries within itself the chaos and the change that generates all around aleatory and uncontrollable effects that are connect and randomly generating other ideas. So if you change one thing, you change everything.